Today is finish up leftovers day. I’ve been doing a bunch of thinking about meal planning and talking to my sister and friends about it. I’ve never been good at it, but I feel like that is a key component of what meal kits supply. My sister told me about emeals, and prepdish, two services in this space. I’m not sure that this is precisely what I am looking for, however, I am really looking forward to hearing what she finds. Her research into various apps for monitoring / managing / sharing chores in a household did not lead me to use any of those apps, but I nevertheless learned a ton about the space from hearing her experience. I expect the same here.
I’ve also been thinking a lot about two previous waves of, I want to eat healthier by eating at home, but I don’t want to be cooking all the time. I remember the mid 1990s “personal chef” moment. And I remember the early 2000s “cook a week’s dinner at a community kitchen with friends”. I didn’t directly participate in either — I always have some variation of the same problem. The recipes on offer are relatively set, and while they can be modified, a lot of the convenience is lost and sometimes the flavor is not what it would have been at all. And then there is the problem of whether or not the recipes being offered via the “personal chef” or the recipes on offer at the community kitchen service are that much healthier in the ways I care about (viz. sodium). I do feel like we are homing in on something that is a lot more flexible, and a lot better value proposition than “personal chefs” for sure, and offers more control than the community kitchen approach. It’ll be interesting to see if meal kits survive the next downturn. I expect they will, but inevitably, the exuberance will be reduced and the most profitable niches will be focused on.
I’ve also been thinking a lot about two previous waves of, I want to eat healthier by eating at home, but I don’t want to be cooking all the time. I remember the mid 1990s “personal chef” moment. And I remember the early 2000s “cook a week’s dinner at a community kitchen with friends”. I didn’t directly participate in either — I always have some variation of the same problem. The recipes on offer are relatively set, and while they can be modified, a lot of the convenience is lost and sometimes the flavor is not what it would have been at all. And then there is the problem of whether or not the recipes being offered via the “personal chef” or the recipes on offer at the community kitchen service are that much healthier in the ways I care about (viz. sodium). I do feel like we are homing in on something that is a lot more flexible, and a lot better value proposition than “personal chefs” for sure, and offers more control than the community kitchen approach. It’ll be interesting to see if meal kits survive the next downturn. I expect they will, but inevitably, the exuberance will be reduced and the most profitable niches will be focused on.