Transplanting a Seattleite

I certainly am not claiming to know the correct names for any of these things. The observation I am making is that if you make print books for a while, and then add e-books, you incur a cost on the _print_ side of increased returns/increased unpredictability of how many will sell vs. be returned.

There's also this idea that you have the electronic file you used to send to your printing presses; why does it cost much/anything to make that readable on an e-reader or whatever? The answer to that would lie, as I think you noted, in font selection, and also making sure it doesn't look absolutely unreadably bad on at least some of the high probability readers in some of the most likely font sizes. Given the number of people complaining about formatting, I think this might be slightly harder to do well than it appears to be.

As for the return policy thing, I think that's actually how non-perishable retail worked in general, until after WW2. However, this is now getting kinda far away from my limited expertise.