Transplanting a Seattleite

Right, but strictly speaking that's in some different economic category, isn't it? There must be a more limited term (you probably went into this in the other post) that's strictly about the total cost of producing print book + e-book being editorial/print/distribution cost plus x, so the marginal cost is x. How you go about *recouping* those costs then becomes different once you're marketing both versions at once, due to the possible cannibalization.

The whole return policy thing on printed books (stores returning books that don't sell, I mean) is more than a bit weird, anyway. Can't think of any other industry that works in such a way.