Don’t Bother Changing Minds
Jul. 22nd, 2021 01:10 pmI’ve been talking to people about the idea of paying to get people vaccinated. There are some interesting arguments _against_ — that it might be coercive (!!), that it removes the moral significance of the choice to get vaccinated (!!!). Frame matters!
Anyway. One friend is basically like, companies should make their employees get vaccinated. And to be fair, a few companies are doing this. But there are also companies that are run by people who are opposed. Tricky situation.
Different friend said, timely thing you have brought up! I just got a notice from HR saying if I am an employee in good standing on date X, then I get an extra $300 in pay on date X + 5. Doesn’t matter if you got the jab before you got the job! Kinda cool — answers the conundrum of, doesn’t this just reward people for waiting?
My husband got into the whole, people feel the pain of losing X dollars more than the joy of gaining X dollars. And that set off a new set of ideas in my head.
What if we just went straight to the timeshare deal: pay people to sit and listen to the presentation, and then hard-sell them? Have a nurse on site to do the jab immediately. (Tricky bit: how do we make sure the already-vaccinated don’t try to get in on this deal?)
In addition, could we Let’s Make a Deal them? Say you show up to get your $20. Ya gotta stick around for the pitch (could be a video that plays), side door to the nurse for the jab, you can leave at any time by getting the jab, but otherwise, there’s a clock. After 15 minutes or so of pay for an hour of their time (or whatever numbers are chosen), it becomes Let’s Make a Deal. I have a $100 here. Who wants the $100? Get the jab, get the $100 bill. No takers? Double until you get a taker. But once you get a taker — and you could publicize how this works, or just let it ooze out over YouTube or Reddit or whatever — the next offer is lower, and if no one takes it, they get to watch the video again until it is time to leave. Someone _much_ more clever than me can figure out the optimal way to create the Fever of making a deal, and if that includes tickets to the local game or Applebee’s gift certificates or whatever, that’s fine, too. The idea is to get people thinking in terms of do I want the $100 or the gift certificate or the whatever enough to get the jab — not thinking in terms of magnetization, microchips, and hypothetical years into the future random side effects. Maybe hire a comedian to make some jokes. Maybe have a sign up that shows a list of all the people locally who have died of covid over the past few days. Whatever.
We keep thinking of this as Serious Business and for whatever reason there are people out there thinking in terms of Coercion is Bad and Paying People to Do What They Should Want to Do, even in the face of a lot of reasons to think that maybe those ideas are not helpful at this point in time. I once thought that we wouldn’t need to worry about convincing people to get the shot — I figured that just watching everyone else fall all over themselves to get the shot would be pretty convincing. I see now that I — once again! — misunderstood adoption curves and trends.
Maybe we should turn this over to the people who are really good at getting people to do stuff that they wouldn’t have thought they would ever do.
(I do understand that public health folks around the country are doing on the ground really awesome work by connecting with local leaders to get reluctant folks vaccinated. Basically, talk to the pastor, pastor talks to the flock. And that is great! Definitely do that.)
Anyway. One friend is basically like, companies should make their employees get vaccinated. And to be fair, a few companies are doing this. But there are also companies that are run by people who are opposed. Tricky situation.
Different friend said, timely thing you have brought up! I just got a notice from HR saying if I am an employee in good standing on date X, then I get an extra $300 in pay on date X + 5. Doesn’t matter if you got the jab before you got the job! Kinda cool — answers the conundrum of, doesn’t this just reward people for waiting?
My husband got into the whole, people feel the pain of losing X dollars more than the joy of gaining X dollars. And that set off a new set of ideas in my head.
What if we just went straight to the timeshare deal: pay people to sit and listen to the presentation, and then hard-sell them? Have a nurse on site to do the jab immediately. (Tricky bit: how do we make sure the already-vaccinated don’t try to get in on this deal?)
In addition, could we Let’s Make a Deal them? Say you show up to get your $20. Ya gotta stick around for the pitch (could be a video that plays), side door to the nurse for the jab, you can leave at any time by getting the jab, but otherwise, there’s a clock. After 15 minutes or so of pay for an hour of their time (or whatever numbers are chosen), it becomes Let’s Make a Deal. I have a $100 here. Who wants the $100? Get the jab, get the $100 bill. No takers? Double until you get a taker. But once you get a taker — and you could publicize how this works, or just let it ooze out over YouTube or Reddit or whatever — the next offer is lower, and if no one takes it, they get to watch the video again until it is time to leave. Someone _much_ more clever than me can figure out the optimal way to create the Fever of making a deal, and if that includes tickets to the local game or Applebee’s gift certificates or whatever, that’s fine, too. The idea is to get people thinking in terms of do I want the $100 or the gift certificate or the whatever enough to get the jab — not thinking in terms of magnetization, microchips, and hypothetical years into the future random side effects. Maybe hire a comedian to make some jokes. Maybe have a sign up that shows a list of all the people locally who have died of covid over the past few days. Whatever.
We keep thinking of this as Serious Business and for whatever reason there are people out there thinking in terms of Coercion is Bad and Paying People to Do What They Should Want to Do, even in the face of a lot of reasons to think that maybe those ideas are not helpful at this point in time. I once thought that we wouldn’t need to worry about convincing people to get the shot — I figured that just watching everyone else fall all over themselves to get the shot would be pretty convincing. I see now that I — once again! — misunderstood adoption curves and trends.
Maybe we should turn this over to the people who are really good at getting people to do stuff that they wouldn’t have thought they would ever do.
(I do understand that public health folks around the country are doing on the ground really awesome work by connecting with local leaders to get reluctant folks vaccinated. Basically, talk to the pastor, pastor talks to the flock. And that is great! Definitely do that.)